Anyway…cookies are everywhere, unless you are on a very simple website there will be some cookies in action. Even this blog has got google analytics on it. So what is this new law that is being put into place on the 26th of May? Well first of all it isn’t a new law at all, it was in fact put in place in May last year, but with everyone being so confused about it and not understanding what to do, it was decided that us poor web workers out there would get some more time to implement this and make more sense of it. So we got a year….however a year later and I think we are no closer to making sense of it.
Cookies or similar devices must not be used unless the subscriber or user of the relevant terminal equipment:
(a) is provided with clear and comprehensive information about the purposes of the storage of, or access to, that information; and
(b) has given his or her consent.
To state on your website that you are using cookies is of course not very hard, it might take you a while to write the statement so clearly that all can understand. For example if you are using cookies in a webshop, not excepting the cookies won’t take you to the next step in the shop. ICO tells us that we have to state this clearly, not hide it away in some obscure place.
But the most annoying thing about this implementation is that the ICO really don’t seen to know how to implement it and what to do in certain cases. Like for example E-mailing of newsletters via things like mailchimp or dotmailer. They also track the user, see what they click on in the email, if they forward it, all very useful data for companies and organisations. But there seem to be no clear “this is what you need to do” list. Same goes with Google analytics, they say it might be ok, it might not. So it is all very confusing to know what to do as a plan of action for now. And from what I hear most companies are going to “wait and see” what will happen come May 26th .
So really…the cookie law is as clear as mud (cake)